Cannabis Marketing Strategies

There is so much competition in the market for CBD brands in 2025. 5 years ago CBD was a fringe health product only a few companies sold.

Now, CBD is a very popular product with many big brands fighting for the same customers. So how do you keep your customers and increase LTV?

‍Building loyalty with your CBD consumers is essential for long-term success in this competitive market.

By providing high-quality products, excellent customer service, and a personalized experience, businesses can create a loyal customer base that will keep coming back.

In this guide, we'er going to show you various strategies that businesses can use to build loyalty with consumers, including education, transparency, and community building.

Whether you are a new business just entering the CBD market or an established brand looking to strengthen customer relationships, this guide will provide you with actionable tips to help you build a loyal following.

1. Get Their Attention Early

One of the most important steps in building customer loyalty is to make a strong first impression.‍

This means that businesses need to focus on creating a positive experience for customers from the moment they first interact with the brand.

This can be achieved with a strong online presence, by offering high-quality products, providing excellent customer service, and creating a personalized experience for each customer.

2. Educate Your Customers

Another key strategy for building loyalty with CBD consumers is to educate them about the benefits of CBD and how your products can help them.

Many people are still unfamiliar with CBD and may have misconceptions about its effects.

By providing educational resources and information, businesses can help customers make informed decisions about their CBD purchases and build trust with their brand.

3. Be Transparent

Transparency is also essential in building loyalty with CBD consumers. Customers want to know what they are buying and where it comes from.‍

Businesses should be transparent about their sourcing, manufacturing, and testing processes to ensure that customers feel confident in the quality and safety of their products.

Don't be afraid to put a face to your brand using founder-led video marketing. Make sure your customers know who they’re buying from by using videos online.

With AI video becoming more popular people want a connection with real people, not just a brand.

4. Create a Community

Businesses can build loyalty with CBD consumers by creating a sense of community around their brand.

This can include hosting events, creating social media groups, and offering loyalty programs that incentivize repeat purchases.

By fostering a sense of community, businesses can create a loyal customer base that feels connected to their brand and invested in its success.

5. Build Your Story

A strong brand story can also help build loyalty with CBD consumers. Businesses can share their origins, values, and mission to create an emotional connection with their customers.‍

Video marketing is the best way to do this.

By sharing their story, businesses can show customers that they are more than just a product, but a company with a purpose that aligns with their values.

This can create a sense of loyalty and trust in the brand, as customers feel like they are supporting something they believe in.

6. Provide Content That Resonates

Another way to build loyalty with CBD consumers is by providing content that resonates with them.

This can include educational resources, product reviews, and industry news. By providing valuable content, businesses can establish themselves as a trusted source of information in the CBD industry.

This can also help customers make informed purchasing decisions, which can lead to repeat business and increased loyalty.

7. Offer Exceptional Customer Service

Exceptional customer service is another key factor in building loyalty with CBD customers.

Businesses should strive to provide prompt, friendly, and knowledgeable customer service to their customers.

This can include offering personalized recommendations, addressing any concerns promptly, and providing support throughout the purchasing process.

By providing exceptional customer service, businesses can create a positive experience for their customers and foster a sense of loyalty and trust in their brand.

Conclusion

Building loyalty with CBD consumers online requires a strategic approach that prioritizes quality, transparency, and education.

By consistently delivering high-quality products, providing clear information about the sourcing and production process, and educating consumers about the benefits of CBD, brands can establish trust and credibility with their target audience.

Additionally, creating a personalized experience and fostering a sense of community through social media and customer service can further strengthen the bond between consumers and the brand.

With the increasing popularity of CBD products, building loyalty has become more important than ever, and by following these guidelines, brands can establish long-lasting relationships with their customers that will ultimately lead to success and growth in the industry.

‍Get the best out of your CBD business by working with one of the best CBD advertising agencies.

We make it a point to help cannabis and CBD brands grow predictable recurring revenue using SEO, content marketing, email marketing, and data analysis.

The cannabis industry is one of the fastest-growing industries in the world, and digital marketing is essential to any successful cannabis business.

‍From identifying your target audience to understanding customer acquisition using SEO and email marketing retention, knowing how to market cannabis online can elevate your business to unprecedented heights.

However, due to the industry's unique legal and political landscape, effective cannabis digital marketing can be a challenge for online businesses.

By exploring innovative approaches you'll learn how to navigate the challenges and discover emerging strategies and technologies that can give your cannabis business a competitive edge.

Consider this your roadmap to transforming potential into prosperity in 2025's dynamic cannabis marketplace.

Understanding the Cannabis Market and Its Unique Challenges

The cannabis industry is witnessing rapid growth, with projections indicating that the U.S. cannabis market could reach almost $40 billion by 2025. This expansion is fueled by medical cannabis, increasing acceptance by customers into their everyday lives, and legalization across states.

Important: Cannabis businesses face a unique set of marketing challenges that are caused by shifting consumer perceptions, complex legal and advertising restrictions, and the need to identify and effectively reach their target audience.

Shifting Consumer Perceptions

More than half of Americans have tried cannabis and one in three women over 21 consuming it. This shift is reflected in the diverse consumer base, which now includes a large percentage of women.

Nearly 60% of consumers are married with children, which challenges the traditional "hippies" image of cannabis users. As the industry grows, businesses must adapt by offering products that cater to a broader range of preferences to meet the evolving demands of consumers.

Online cannabis businesses need to have effective marketing strategies in place to identify where these audiences are and how to acquire them at a reasonable CPA.

Navigating Legal and Advertising Restrictions

With cannabis still illegal at the federal level, companies must adhere to a patchwork of federal, state, and platform-specific regulations that govern how and where cannabis can be marketed and sold.

These restrictions often limit advertising avenues and require creative cannabis digital marketing strategies to build brand awareness and educate consumers about their products without violating regulations.

Compliance with these regulations is crucial to avoid penalties, maintain licenses, and build a reputable brand.

Find Your Target Audience

The first step in any cannabis digital marketing strategy is to identify who you’re targeting. There are different audiences within the cannabis industry, and it’s important to understand their needs and interests to reach them effectively.

The cannabis industry serves a variety of different audiences, from medical patients to recreational consumers, each with their own needs and interests.

Understanding these nuances is essential for crafting targeted messaging and attracting the right customers.

For instance, medical patients still represent a large portion of overall cannabis users, while 18-25 year olds are the largest demographic of consumers. However, those 55 and older are among the fastest-growing demographics.

By delving into the psychographics of your customers, which involves studying consumers' values, interests, and lifestyles, online cannabis businesses can create more effective marketing messages that resonate with their audience, whether for medical or recreational purposes.

Strategic Online Marketing Techniques for Cannabis

Content Marketing: Blogs and Educational Resources

Content marketing is one of the most effective forms of digital marketing for the cannabis industry. It involves creating and distributing valuable content to your target audience to build brand awareness and trust.

By providing educational resources such as blog posts, videos, and webinars, you can establish your brand as a cannabis authority.‍

This not only builds brand awareness but also trust among web visitors, potentially turning them into loyal customers and advocates.

For example, cannabis businesses that sell accessories such as bongs and weed grinders can engage their audience with behind-the-scenes footage of product development, or by interviewing the founder on product recommendations.

This approach adheres to community guidelines but also stands out in an endless sea of online content, making your brand more memorable and engaging.

Focus on SEO: On-Page and Technical Optimization

Search Engine Optimization (SEO) is a cost-effective, long-term marketing solution that can significantly enhance your cannabis brand's online visibility.

Focus on SEO by leveraging commercial intent keywords on your collection pages, updating your Google My Business page, and growing online reviews can help you connect with online audiences who are looking for your cannabis products.

Additionally, investing in technical SEO improves the user experience of your website by optimizing page speed, website navigation, mobile layout, and visual design

Optimize your website and content for search engine rankings so that when people search for related terms, your website and content appear at the top of the search results.

This can be a powerful way to increase visibility and drive more traffic to your website.

Invest in Guest Posting

Guest posting is one of the most effective ways to increase your visibility online and within the cannabis industry.

It involves writing content for other websites related to the cannabis industry and including a link back to your website.

This increases your visibility and authority in the industry and helps drive more traffic and leads to your website.

Be Mobile-Friendly

In today’s digital world, having a mobile-friendly website is essential. Mobile users are more likely to engage with your content, so ensuring your website is optimized for mobile devices is important. 

This includes optimizing your website for speed, making sure it’s easy to navigate, and ensuring your content is optimized for mobile devices.

Social Media Strategies: Ground Rules and Creative Approaches

Social media platforms offer great opportunities for engaging directly with your target audience but your strategy needs to be well throughout so you don’t get shadow banned.

Platforms like Twitter, Facebook, and Instagram are more forgiving as long as the account does not get flagged for showing drug use. TikTok is a lot more strict and if any drug paraphernalia is shown you’re likely to get banned.

Navigating the legal landscape of cannabis marketing on social media requires staying current with regional laws and platform-specific regulations

Focus on creating content that balances aesthetic appeal with educational content and utilizing various content formats you can effectively communicate your brand's message and USPs on social media.

Remember, passionate customers are your greatest champions on social media, and engaging with them fosters loyalty and dialogue, turning user-generated content into marketing gold.

Focus on creating valuable and educational content, optimizing your website for search engines, and engaging with your audience on social media, so you can effectively market your cannabis business online.

The Role of Email and Influencer Marketing

Building Effective Cannabis Email Marketing Campaigns

Due to online advertising restrictions, email marketing is the pivotal marketing channel for cannabis businesses, enabling direct engagement with customers despite these restrictions placed on the industry.

Klaviyo is the most cannabis-friendly email marketing platform in 2025. Brands selling cannabis products can use it to manage campaigns, flows, and analytics all in one place.

“ Klaviyo does permit the marketing of cannabis products through its platform as long as cannabis is legal in the state you are operating from. “

Miranda D. - Klaviyo Compliance Team

Personalization using zero-party data and segmentation is key.

Divide your email list based on demographics, location, collected zero-party data, or purchase history, and send targeted messages at scale that resonate with your audience without affecting spam rates.

Focus on crafting email content that speaks directly to your audience's needs and preferences.

This can include personalized recommendations based on previous purchases, or zero-party data you collect from subscribers when they opt into your list. This will boost engagement but also foster customer loyalty and retention.

Utilizing email automation, called flows, cannabis brands can set up automated email sequences for different stages of the purchasing journey such as the Welcome Series during awareness, Browse and Checkout Abandonment during consideration, and post-purchase flows during the retention period.

These email funnels can significantly enhance your email marketing performance by delivering the right messages at the right time to help customers convert.

However, all the strategies mentioned will have no effect if you have poor deliverability.

Monitoring key email metrics for deliverability like open rates, click-through rates, spam rates, and unsubscribes will provide insights into whether your emails are landing in the inbox.

If they are, and the content you’re sending resonates with your audience, open rates should be above 50%, CTR will be at least 2% and placed order rate between 0.8% - 1% depending on the size of the list or segment you’re sending the campaign to.

Keeping an eye on these key metrics means you can continuously optimize your strategy to reach more of your email subscribers.

Collaborating with Influencers for Enhanced Reach

Cannabis influencer marketing is a great way for brands selling cannabis products online to circumvent traditional advertising limitations.

By partnering with influencers who have established credibility and a loyal following within the 420 community, brands can reach potential customers who are unaware of their products and showcase potential customers the benefits.

Make sure you select the right influencers who are a cultural and strategic fit with your brand's values and target audience.

Strategies such as sponsored content, product unboxing and reviews, and product tutorials can leverage influencers' reach while adhering to regulatory guidelines.

But all of this hinges on authenticity and strategic alignment.

‍Influencers who genuinely connect with your brand can authentically promote your products, leading to higher engagement and conversion rates. If they’re faking it just to get a paycheck, online audiences will know.

Make sure you have clear communication with the influencer regarding regulations to ensure compliance so that both your brand and the influencer are protected from legal complexities.

Tracking the success of influencer campaigns through methods like unique branded links can help measure the impact on site traffic and sales, providing valuable data to refine future strategies.

By integrating effective email campaigns with strategic influencer collaborations, cannabis brands can navigate the digital marketing landscape more effectively, reaching their dream target audience and driving sales in a highly regulated industry.

Leveraging Emerging Platforms and Technologies

Video and Podcast Content: Engaging Your Audience Differently

Because marketing channels have traditionally been limited, cannabis brands have to create new ways to reach potential customers outside of SEO and email.‍

This “gorilla marketing” nature of the cannabis industry is what we love!

Embracing video marketing and podcast content can significantly enhance your brand's engagement levels. Over 50% of consumers express a desire to see more video content from brands, indicating a strong preference for this media type.

Video marketing captures attention and provides an authentic glimpse into your brand, whether through behind-the-scenes footage, product demos, or customer testimonials.

This transparency builds trust and a deeper connection with your audience.

Podcasts operate in a relatively unregulated space, allowing for detailed discussions about cannabis-related topics, sharing insights, and educating listeners without the typical advertising constraints.

Focus on specific cannabis-related themes to attract an engaged audience interested in your content and products, thereby increasing the likelihood of establishing long-term customer relationships.

Exploring New Platforms: Adapting to Changing Consumer Behaviors

As the cannabis market grows new advertising platforms and marketing channels are becoming available to take advantage of new revenue streams. Programmatic advertising is one of them.

These advanced algorithms target specific demographics across various digital channels that have agreed to host cannabis and weed ads

This method maximizes both campaign efficiency and effectiveness, ensuring that your marketing messages reach the most receptive audiences.

By leveraging these innovative platforms and technologies, you can stay ahead of the curve and your competitors in the rapidly evolving market that is seeing more competition.

Conclusion

Digital marketing presents a huge opportunity for the cannabis industry to engage with its target audience and grow its business.

With the help of the tips mentioned above, cannabis businesses can leverage digital marketing to create effective campaigns that reach their target audience.

By embracing strategies that span from engaging content creation to astute SEO practices, brands can navigate the unique challenges presented by the current legal and political landscape, ensuring their message resonates far and wide.

Cannabis online marketing also allows businesses to track and measure their results, allowing them to adjust their campaigns accordingly and get the most out of their marketing spend.

With a well-thought-out digital marketing strategy in place, the cannabis industry can increase its visibility, engage with its target audience, and grow its customer base.

Maaly is a cannabis marketing agency equipped to guide you through these complexities and help propel your marketing efforts forward.‍

Engaging with a knowledgeable partner can turn potential into prosperity, inviting a future where your brand not only participates in the cannabis industry's growth but actively drives it.

FAQs

What is the Expected Value of the Cannabis Industry in 2025?

By 2025, medical cannabis sales are forecasted to expand at a Compound Annual Growth Rate (CAGR) of 17%, reaching an estimated $13.1 billion. Similarly, sales for adult-use cannabis are expected to grow at a CAGR of 16%, amounting to $16.6 billion. It is estimated that 38.4 million U.S. adults use cannabis at least once a year, whether through legal or illicit means.

What are the Projections for the Cannabis Market by 2030?

The global cannabis market, valued at USD 43.72 billion in 2022, is expected to surge to USD 57.18 billion in 2023 and further expand to USD 444.34 billion by 2030. This growth represents a remarkable CAGR of 34.03% during the forecast period, as reported by Fortune Business Insights.

As the popularity of CBD products continues to grow, it's becoming increasingly important for businesses to identify and reach the right audience for their products.

‍With so many different types of CBD products on the market and many potential customers, it can be difficult to know where to start.

In this article, we'll explore some key CBD marketing strategies for identifying and reaching the right audience who wants to buy your CBD products.

Understanding Your Target Market 

Who are your ideal customers? What are their needs and preferences? What are their pain points, and how can your products help to alleviate them? These are all important questions to consider when developing your CBD marketing strategy.

One key factor to consider when identifying your target market is age. While many people assume that CBD products are primarily targeted at older adults, the truth is that there is a growing market for CBD among younger generations as well.

This means businesses should consider targeting a wide range of age groups when marketing their CBD products.

Another factor to consider is gender. While CBD products are popular among men and women, there are differences in the types of products each group prefers.‍

It is important to do your research to understand your market.

Choosing the Right Marketing Channels

The next step is to choose the right marketing channels to reach your market. There are many different marketing channels, including social media, email marketing, influencer marketing, and more.‍

Each has its strengths and weaknesses, and it is crucial to choose the channels that will be most effective for reaching your target audience.

Social media is one of the most popular CBD marketing channels. Platforms like Instagram and Facebook are great for reaching younger audiences, allowing businesses to showcase their products in a visually appealing way.

However you need to be careful as most of these platforms have strict policies about how cannabis &CBD brands can post content and use them for advertising.

Email marketing is another effective channel for reaching customers directly, perfect for personalizing messages to each customer. Just make sure you use a cannabis friendly ESP like Klaviyo or Sendlane.

Influencer marketing is also becoming increasingly popular in the CBD industry. By partnering with influencers with a large following on social media, businesses can reach a wider audience and build trust with potential customers.

However, it's important to choose influencers who align with your brand values and have a genuine interest in your products.

Creating Compelling Content

No matter which marketing channels you choose, the key to reaching your target audience is to create compelling content that resonates with them.‍

This might include blog posts, social media posts, video marketing, and more. The content should be informative, engaging, and relevant to your target audience's needs and interests.

If your target audience uses CBD products for pain relief, you might create blog posts discussing different types of CBD products that can help with the pain.

You can also create social media posts that showcase the experiences of other customers who have used your products for pain relief.

It's also essential to create content that is compliant with FDA guidelines. While the FDA has not yet approved CBD for use in food and supplements, businesses can still market their products as dietary supplements as long as they comply with certain guidelines.

This might include including disclaimers on your product packaging or website or avoiding making specific health claims about your products.

Conclusion

Identifying and reaching the right audience for your CBD products is essential for building a successful business in the CBD industry.

With the right strategies in place, you can take advantage of the growing popularity of CBD and build a successful business in this exciting and rapidly evolving industry.

‍At Maaly, we help you with your business's CBD advertising needs. We partner with cannabis & CBD brands to grow predictable recurring revenue using various digital marketing techniques.

There's no getting around the fact that if you sell CBD products online, Search Engine traffic is going to be one of your highest organic revenue channels. Without SEO for CBD, scaling your business will be slow.

So, how do we quickly improve your CBD website SEO to grow website traffic and outrank your competitors?

CBD SEO is the key to growing your online presence and attracting more potential customers.

Due to advertising regulations, most CBD businesses have limited marketing channels available to them. Search Engines, like Google, remain open to CBD SEO strategies to drive more organic traffic, and increase sales by improving your search engine rankings.

In this article, we'll dive into the fundamentals of effective SEO for e-commerce CBD brands and provide you with actionable tips to optimize your website traffic.

" I’ve spent $2 million running various marketing campaigns for HØJ, and if I could go back and do one thing differently, it would have been to invest more in SEO. ”

Simon F. - CEO of HØJ

Importance of SEO to CBD Companies

Here are some key reasons why CBD SEO marketing is essential:

1. By optimizing their website for relevant CBD SEO keywords, companies can attract potential customers who are actively searching for their products online.
2. SEO allows CBD companies to understand the voice of the consumer by revealing what customers want and need at different stages of the buying cycle.
3. SEO impacts the buying cycle by helping CBD companies' money pages (collection and product URLs) be visible on search engines when customers are ready to make a purchase.
4. Compared to paid advertising, SEO is a relatively inexpensive and very cost-effective marketing strategy for CBD companies that can bring long-term benefits and a considerable return on investment.
5. CBD Local SEO is particularly important for CBD companies with physical dispensary locations, as it helps to increase visibility in location-based searches and drive foot traffic to their stores

Effective CBD SEO Keyword Research

Keyword research is the cornerstone of a successful CBD SEO strategy. By identifying the most relevant and high-value keywords, you can optimize your website's content to attract targeted traffic and improve your search engine rankings.

When choosing targeted CBD SEO keywords it's essential to consider the search intent of the user at different stages of the purchasing funnel.

Informational intent keywords are great for blog content at the top of the funnel. For example 'types of CBD for pain relief' can be answered with a blog post.

Commercial and transactional intent keywords like 'buy CBD oil online' or 'CBD gummies' are further down the funnel. This traffic is ready to buy so you want to make sure either your collection or product page is ranking on the 1st page of Google.

Choosing the Right Keywords

Popular keywords are usually accompanied by higher monthly search volume, but they are usually very difficult to rank for because there's a lot of competition from other CBD websites.

You need to consider more than that when it comes to gaining visibility in the search engine results pages, particularly if you're a webmaster who's just starting. You may want to consult with a CBD SEO company for this next part.

When choosing the best keyword for your website you need to consider the following:

Keyword Difficulty (KD)

This score determines how difficult it is to rank for the keyword. Aim for keywords with a lower difficulty score, as these will be easier to rank for.

Search Volume (SV)

Number of searches for this keyword in a particular time period. Strike a balance by targeting a mix of high-volume and long-tail keywords.

Cost-Per-Click (CPC)

The amount you would have to pay per click to target this keyword in a PPC campaign.

Relevance

Ensure that the keywords you target align with your specific CBD products and customers.

Benefits of Targeting Long-Tail Keywords

Long-tail keywords, typically consisting of three or more words, offer several advantages to your CBD SEO strategy and ecommerce SEO optimization for CBD websites:

1. Lower Competition: Long-tail keywords are more specific and less frequently searched, making them less competitive and easier to rank for.
2. Higher Conversion Rates: Users searching for long-tail keywords are often further along in the buying process, know what they want to buy, and are more likely to make a purchase.
3. Improved Relevance: Long-tail keywords allow you to target specific niches and user intents, ensuring that your content resonates with your target audience.

Using Keyword Research Tools

These tools can help you uncover valuable keyword opportunities, analyze competitor strategies, and refine your approach.

When conducting keyword research, focus on keywords that align with your target audience's search intent, have a good balance of search volume and competition, and are highly relevant to your CBD products.

By incorporating these keywords strategically throughout your website's content, meta tags, and product descriptions, you can improve your search engine visibility and attract qualified traffic to your CBD website.

Important: If your domain authority is not high enough, you will not rank for keywords with a lot of competition. You're better off targeting transactional longtail keywords.

Creating High-Quality, Trustworthy Content

Creating high-quality, informative, and engaging content that provides value to your target audience and search engines is essential to increasing website traffic.

Use your targeted keywords strategically throughout the content, but avoid overusing them, as it can be considered keyword stuffing, which can harm your website's ranking.

Write content that positions your products as the solution to your readers' problems. Use embedded and popup lead magnets to capture the email addresses of readers so you can send them email marketing campaigns.

Content Best Practices

1. Research the SERPs and see what pages are ranking for the keyword you want to create content for. Write an SEO content brief following a similar headline and content structure as the top 3 results.
2. Focus on creating original, informative, and valuable content that addresses your target audience's needs and interests. Follow Google's E.E.A.T best practices. This can include blog posts, product descriptions, FAQs, and educational resources about CBD and its benefits.
3. Ensure that your content is well-researched, accurate, and up-to-date. Cite reputable sources and studies to back up any claims about CBD's effects or benefits.
4. Use a clear, concise, and engaging writing style that is easy to read and understand. Break up long paragraphs into shorter ones, use subheadings to organize your content, and incorporate visuals like images or videos to enhance the user experience.
5. Optimize your content for relevant CBD keywords, but avoid keyword stuffing. Use keywords naturally throughout your content, including in the title, headings, and meta description.

Importance of Original and Educational Content

AI Content Writers

With the need to create more content that educates consumers, builds brand authority, and drives sales one innovative solution you can use is AI writers to make SEO-optimized blog posts.

Let's explore how and why CBD companies can leverage AI writers to create content more efficiently.

Speed and Efficiency

AI writers can generate content at an impressive speed compared to human writers. This rapid production is particularly beneficial for CBD companies that need to keep up with a fast-paced market and frequently update blogs.

Consistency in Quality

Maintaining a consistent tone and quality across all content is crucial for brand identity. AI writers can be programmed to adhere to specific guidelines and styles, ensuring uniformity across various platforms and types of content.

Cost-Effective Solution

Hiring multiple content creators can be costly. AI writers provide a cost-effective alternative by reducing the need for a large team of writers while still producing a high volume of quality content.

SEO Optimization

AI writers are equipped with algorithms that can optimize content for search engines. They can seamlessly integrate keywords, meta descriptions, and other SEO elements, helping CBD companies improve their online visibility and attract more traffic.

Personalization at Scale

AI can analyze customer data to create personalized content that resonates with different segments of the audience. This level of customization can enhance user engagement and improve conversion rates.

Optimizing On-Page Elements

Optimizing your CBD website's on-page elements is crucial for improving your search engine rankings and attracting more organic traffic.

‍By focusing on key areas such as H1 header tags, meta tags, descriptions, and schema markup, you can provide search engines with valuable information about your website's content and structure.

Optimizing Meta Tags and Descriptions

Meta tags and descriptions play a vital role in SEO for CBD as they help search engines understand and display your website in search results.

Here are some best practices for optimizing your meta tags and descriptions:

1. Meta Titles: Craft compelling and engaging meta titles that encourage clicks and accurately describe your page's content. Keep them within the 50-60 character limit and make sure they include your primary keyword towards the beginning.
2. Meta Descriptions: Write a meta description that summarizes your page's content and entices users to click through by using intrigue and mystery. Stay within the 150-160 character limit and integrate your target keyword naturally^.
3. Header Tags: Use header tags (H1, H2, H3) to structure your content and provide context to search engines. Include your primary keyword in your H1 tag and use relevant keywords in subheadings.
4. Image Alt Tags: Optimize your image alt tags by describing the image's content and incorporating relevant keywords. This helps search engines understand your images and improves accessibility.

Utilizing Schema Markup

Some SEO experts believe schema is no longer relevant in 2024 as Google rolls out Search Generative Experience (SGE), however, we've found they have improved click-through rates when used.

Schema markup is a powerful tool that allows you to provide search engines with structured data about your website's content.‍

By implementing schema markup, you can enhance your search engine listings and increase your chances of appearing in rich snippets.

Here are some ways to utilize schema markup for your CBD website:

1. Product Schema: Use product schema to provide detailed information about your CBD products, such as name, description, price, availability, and customer reviews. This improves CTR in the SERPs.
2. Local Business Schema: If you have a physical store, use local business schema to provide information about your business, such as name, address, phone number, and opening hours. Make sure your Google My Business is set too.
3. Article Schema: For blog posts and informational content, use article schema to specify the article's title, author, publication date, and main image.
4. FAQ Schema: If you have frequently asked questions (FAQ), use FAQ schema to mark up the questions and answers. This can help your FAQ page appear in Google's Q&A rich results.

Improving Website Speed

Google punishes CBD websites with a slow loading speed. Use the Google Page Speed test to find out how long your website takes to load and which page elements are slowing it down.

A slow website can hurt your website's ranking, as it can lead to a high bounce rate.

As per a report published by Google and Deloitte, a mere 0.1s loading time boost can:

• Increase sales conversions by 8.4%
• Improve order value by 9.2%
• And lower bounce rate by 8.3%

Why Website Speed Matters

Page speed is crucial for CBD SEO, ranking just below content quality and backlinks. If your competitor's site loads faster, they'll outrank you, and potential customers will see their site listed ahead of yours on Google.

When visitors land on your site, you have a few seconds to engage them. If elements don't load, they may leave and go elsewhere. Google tracks these engagement metrics, which affect your SEO score.

According to Google, 61% of mobile users are unlikely to return to a site they had trouble accessing, and 40% visit a competitor's site insteadFaster loading and better user experience increase the likelihood of orders from your online collections.

Higher rankings also mean more visibility in search results for your CBD products and cannabis dispensaries.

Steps to Increase Page Load Speeds

Besides Google PageSpeed Insights there are tools like GTmetrix, or Test My Site to check your website's loading speed. Check your desktop and mobile page speed score with priority placed on mobile.

Google PageSpeed Insights will give you four score metrics; Performance and, Accessibility, Best Practices, and SEO. Although it's very difficult to get a score above 80% for Performance you can achieve higher than 90% for the other metrics.

You can take the necessary steps based on the report to improve your SEO score:

Some other ways to improve your website speed and SEO for a CBD business:

1. Avoid pop-ups: Sure, some cannabis businesses need the pop-up confirming the user's age. Aside from that, you should have a popup to capture email addresses however many users find too many pop-ups annoying, and a pop-up is one more thing that your page needs to load.
2. Change the order of page components: Page content should come first in the source code, followed by CSS or JavaScript that may be required for display^.
3. Refrain from using animation: Video and animations are flashy but are often culprits for slow-loading websites. Use static imagery instead.

By implementing these strategies and staying up-to-date with the latest Google Search Core Update, you can improve your website's loading speed, attract more qualified traffic, and ultimately grow your business in an increasingly competitive online marketplace.

Building Backlinks and Internal Linking

Acquiring high-quality backlinks is crucial for improving your CBD website's search engine rankings and driving targeted traffic, especially after Google's March 2024 core update.‍

CBD link building should focus on obtaining links from authoritative websites within the cannabis and CBD industry, as these carry more relevance to your products and can significantly boost your online visibility.

One effective strategy for earning backlinks is guest posting on relevant CBD blogs and websites. By contributing valuable, informative content to these platforms, you can naturally include a link back to your website.

This exposes your brand to a new audience and helps establish your authority within the CBD niche.

We recommend to our clients that they create a YouTube video covering the topic and place it on the 3rd party website. We've found this achieves several objectives:

1. It exposes new audiences to a face from our clients' brand
2. Website traffic is more likely to watch a video than read a blog post
3. Videos keep viewers on a page longer, reducing bounce rates making webmasters happy
4. The same video can be used on multiple marketing channels
5. Google is prioritizing video content in the search results

Another approach is to leverage broken link building where you identify broken links on CBD-related websites and reach out to the webmaster, offering your content as a replacement.

Remember, the key to successful link-building for CBD brands is to focus on quality over quantity. Prioritize earning links from reputable, industry-relevant websites, as these will have the greatest impact on your search engine rankings and overall online visibility.

How To Structure Internal Links

In addition to external links, creating a strong internal linking structure is very important for SEO. Internal links help search engines understand the hierarchy and relevance of your website's pages, making it easier for them to crawl and index your content.

To develop an effective internal linking strategy, consider the following tips:

1. Use descriptive, keyword-rich anchor text when linking to other pages on your website. Try to avoid exact-match anchor texts.
2. Ensure that your most important pages, such as your homepage, collection pages, and key product pages, receive the most internal links.
3. Create a logical site structure that allows users and search engines to easily navigate your website.
4. Build a topical map with pillar pages and supporting cluster pages

Local SEO Strategies

If you have a physical store or CBD dispensary then local SEO is crucial to increasing your online visibility, reaching your target audience, and driving sales. With the CBD industry growing and local competition increasing, mastering local SEO becomes vital to ensure your CBD business stands out in your neighborhood.

Optimizing Local Listings

1. Claim and verify your Google My Business (GMB) profile to increase your visibility in local search results and attract the right audience.
2. Complete every section of your GMB profile, including business name, accurate address, working phone number, website, hours of operation, etc., to help Google match your business profile to relevant searches.
3. Select primary categories that closely align with the CBD and cannabis industry, such as 'CBD Store' 'Organic Shop' or 'Cannabis Store.' You can also add secondary categories that reflect other aspects of your business, like 'health and beauty' or 'CBD oil,' 'CBD gummies,' etc.
4. Besides uploading pictures of your store and staff, upload images of your CBD products on your GMB profile to highlight your business specialties. Make sure the pictures you add comply with local regulations regarding CBD marketing.
5. Encourage your customers to post positive reviews about your CBD products. Monitor and respond to each review, positive and negative, showcasing you value feedback and your customers.
6. In addition to GMB, consider listing your cannabis business on other local directories like Weedmaps, Leafly, and Herb.co.

Monitoring and Adapting SEO Efforts

Tracking your site's performance will help you gain insight into what's working and adapt strategies. Your SEO strategies might only work for a specific period of time. After that period, you need to adapt and optimize, especially if your website has been affected by a Google Search update.

To understand how your website is ranking, monitor key website traffic metrics with Maay Hubb. The key is to build a dashboard that focuses on metrics directly related to your SEO goals.

By monitoring your efforts to increase website traffic and adapting your strategies based on data-driven insights, you can continuously improve your performance, attract more qualified traffic, and ultimately grow your business.

Analyze Product Page Conversion Rates and Traffic Sources

Your collection and product pages serve as direct pathways for sales and conversions. That's why you should prioritize collection pages and product pages when doing SEO for your CBD company.

Follow this step-by-step approach to optimize your collection pages' SEO performance:

1. Add your keywords to H1, H3 and H3 heading tags. Using about 500 words to describe the items in your collection - make it include the benefits customers can expect.
2. After your products section include relevant customer reviews. If they're video format, that's better. Below that you can add an FAQ section that answers questions potential customers might have about the products in that collection.
3. Build internal and backlinks to your collection page using a variety of anchor texts that include your keywords.
4. Define the goals you need to analyze. These include add-to-cart rates, session duration, and scroll depth.
5. Use Hotjar to analyze heatmaps and session recordings. Fix poorly written product descriptions and rage clicks.
6. Use Google Analytics to segment traffic sources and data. Gain insights into traffic sources like organic search results.
7. Run A/B tests to see which variations can produce more conversions. Test different variations of product descriptions, CTAs, and image layouts.

The Conclusion To CBD SEO

Implementing an effective CBD SEO strategy, using the steps we've covered in this article, over 12 months, will be your most successful way of growing organic revenue.

As the CBD industry continues to evolve and competition intensifies, staying up-to-date with the latest SEO trends and best practices is crucial for maintaining a competitive edge.

By monitoring your SEO efforts, analyzing key metrics, and adapting your strategies based on data-driven insights, you can continuously optimize your website's performance and drive long-term success.

Let's work together to find the right marketing solutions for your business! You're in the right place if you're looking for the best CBD SEO agency.

As a CBD SEO company that provides CBD SEO services, Maaly we can help you create effective SEO marketing campaigns for your e-commerce website.

As the cannabis industry continues to grow and gain more acceptance, the demand for effective marketing strategies to promote marijuana products and services has become more critical than ever before.

To stand out in a highly competitive market, businesses in the marijuana industry need to invest in experienced cannabis marketing agencies that can help them create effective marketing campaigns and reach their target audience.

Here are some of the key reasons you need an experienced cannabis marketing agency for your marijuana business.

Expertise in the Cannabis Industry

The cannabis industry is unique and constantly evolving, with new products and regulations being introduced regularly. A cannabis marketing company with experience in the cannabis industry has a deep understanding of the market, consumer behavior, and the legal landscape.

This expertise allows them to develop effective marketing strategies and campaigns to help you navigate the industry's challenges while reaching your target audience.

Compliance with Regulations

The legal landscape surrounding marijuana is complex and constantly changing. CBD marketing agencies specializing in the cannabis industry are familiar with the regulations surrounding the marketing, advertising, and packaging of marijuana products.

They can ensure that your marketing campaigns comply with all the relevant laws, minimizing the risk of penalties or fines.

Targeted Marketing Strategies

The cannabis industry has a wide range of products, each with its own target audience. A cannabis marketing agency can help you identify your target audience and develop marketing strategies tailored to their needs and preferences. This targeted approach enables you to reach your ideal customers while maximizing your return on investment.

Creative and Innovative Campaigns

With so many businesses vying for attention in the cannabis industry, standing out with unique and innovative marketing campaigns is essential.

Experienced cannabis marketing agencies have the creativity and expertise to develop impactful campaigns that capture the attention of your target audience. By using creative and innovative strategies, you can differentiate yourself from competitors and build your brand.

Social Media Marketing

Social media is a powerful tool for promoting cannabis products and services, but it's also highly regulated.

A cannabis marketing agency can help you navigate the complex rules and regulations surrounding social media marketing in the cannabis industry. With their expertise, they can develop effective social media campaigns that engage your audience and promote your brand.

Measurable Results

In the highly competitive cannabis industry, it's essential to measure the results of your marketing campaigns. An experienced cannabis digital marketing agency can help you track the success of your campaigns and adjust your strategy accordingly.

By using data and analytics, you can optimize your marketing efforts and maximize your return on investment.

Conclusion

The cannabis industry is highly competitive, with businesses competing for the attention of a rapidly growing market. To succeed, companies need to invest in effective marketing strategies to help them stand out from their competitors and reach their target audience.

An experienced cannabis marketing agency can provide the expertise, creativity, and innovation needed to develop impactful marketing campaigns to help businesses achieve their goals.

By partnering with a cannabis advertising agency, companies can optimize their marketing efforts, maximize their return on investment, and build a strong and successful brand in the cannabis industry.

Maaly is a cannabis marketing agency specializing in developing customized marketing solutions for cannabis businesses. Our team of experts has years of industry experience and can create strategies tailored to each client's unique needs and goals.

For more information on how we can help you, get in touch with us today!

Can you advertise CBD on Facebook? Yes you can, however there are a few things you need to know first.

To run ads promoting or offering the sale of CBD products with no more than 0.3% THC, advertisers must be certified with LegitScript, have written permission from Meta, and comply with all applicable local laws and industry codes.‍

These ads must not target people under 18 years of age and are only allowed in the U.S.

We'll explore Facebook's current policy on CBD advertising and provide you with

We're going to show you the practical steps to getting your CBD ads up and running on Facebook without getting your accounts shut down, and alternatives to Facebook advertising.

Understanding Facebook's Policy on CBD Advertising

While the 2018 Farm Bill legalized hemp-derived CBD at the federal level, advertising these products on social media platforms like Facebook remains a complex issue due to evolving regulations and guidelines.

Under the current policy, advertisers are prohibited from promoting or offering the sale of CBD or similar cannabinoid productsThis includes products containing THC or cannabis-related products with psychoactive components.

However, there are some exceptions to this policy. Advertisers can promote the sale of hemp products that don't contain CBD or more than 0.3% THC in Canada,

Mexico, and the United States, as long as they comply with all applicable local laws and industry codes. Additionally, ads that educate, advocate, or give public service announcements related to CBD and related products are allowed, provided they don't offer any prohibited products for sale.

Steps to Advertise CBD on Facebook

To legally advertise CBD on Facebook, you must follow a strict process that ensures compliance with Meta's advertising policies. Here are the key steps:

1. Comply with all applicable local laws and industry codes or guidelines in the countries your ads target. This includes obtaining any necessary licenses and adhering to regulations set by the USDA, FDA, FTC, and DEA, as well as state-specific laws.
2. Obtain LegitScript certification for both your CBD products and websiteThis involves submitting your products for review, which includes an assessment of product labels, licenses, and sample testing to ensure compliance with LegitScript's certification standards.
3. Seek written permission from Meta by applying through their online form after obtaining LegitScript certification. Meta will review your application, which typically takes 4-6 business days, and grant permission if all requirements are met.
4. Create compliant ads by avoiding claims about treating, curing, preventing, or diagnosing diseases or medical conditions. Focus on educating and informing about CBD rather than overtly promoting product sales.
   

1. Create the Landing Page

The first step in advertising CBD on Facebook is to create a landing page that complies with Facebook's advertising policies.‍

It should be professional, visually appealing, and contain accurate information about advertised CBD products. It should also clearly state that the products are derived from hemp and have less than 0.3% THC, the legal limit.

The landing page should also include a disclaimer stating that your products are not intended to diagnose, treat, cure, or prevent any disease. This disclaimer is required by law to ensure consumers understand that CBD products are not a substitute for medical advice or treatment.

2. Change 'CBD' to 'Hemp'

Avoid using the term 'CBD' in any ad copy or landing page content. Instead, use the word 'hemp' to describe advertised products.‍

Using the term 'hemp' instead of 'CBD,' advertisers can avoid triggering Facebook's advertising policies and ensure that their ads are not rejected or removed.

Advertisers can still describe the potential health benefits of hemp products, but they should avoid making claims not supported by scientific evidence.

3. Avoid Linking to the Primary Website

The third step is to avoid linking to your primary website. Instead, link to the landing page that was created in step one.

Facebook's advertising policies prohibit promoting products that violate community standards, and CBD products are often associated with illegal drugs.

By linking to the landing page instead of the primary website, advertisers can ensure that their ads comply with Facebook's advertising policies and reduce the risk of their ads being rejected or removed.

4. Submit For Approval

The fourth step in legally advertising CBD on Facebook is to submit the ad for approval after you've acquired your LegitScript certification.

Facebook's advertising policies require all ads to be reviewed and approved before publication. The review process can take up to 24 hours, so advertisers should plan their campaigns accordingly.

5. Promote Using Campaigns

The final step is to promote the ad using campaigns. Facebook offers several campaign types including: awareness, consideration, and conversion.

Important: We've noticed the best results come from awareness and consideration campaigns where the objective is reaching more potential customers. Use Klaviyo's Facebook integration to create a lookalike audience from your email database.

Advertisers should choose the campaign type that best aligns with their marketing goals and target audience.

Use customer data to target people based on their interests, behaviors, or demographics. Advertisers should also set a budget for their campaigns and monitor the performance of their ads regularly to ensure that they achieve their desired results.

Best Practices for Effective CBD Ads on Facebook

When it comes to CBD advertising on Facebook, companies can significantly benefit by following these tried-and-true best practices.

By implementing the following strategies, you can maximize your efforts and ensure that your content reaches the right audience.

1. Define Target Audience

Carefully analyze demographics, interests, and behaviors related to CBD consumption and wellness. Compare this to any data you have against your customers. Look for common patterns that you can use when refining your targeting in Facebook Ads Manager.

2. Compelling Ad Copy

Create captivating and concise ad copy that effectively showcases the value and advantages of your content and productsCraft it in a way that connects with your target audience, evoking curiosity and inspiring them to click through to your landing page.

3. Engaging Visuals

Incorporating captivating visuals into your ads is a surefire way to grab your audience's attention as they scroll on their phones. By using relevant images or videos that resonate with your message, you can create an aesthetically pleasing ad that stands out from the crowd and boosts click-through rates.

4. A/B Testing

To achieve optimal results with your Facebook Ads, it's crucial to conduct continuous testing and refinement. Experimenting with various ad formats, audience targeting options, ad placements, and calls to action will help you discover what truly resonates with your target audience.

5. Tracking and Analysis

To effectively track the success of your ad campaigns, it's crucial to take advantage of powerful tools like Facebook Ads Manager, Google Analytics, and Maaly Hubb's Facebook integration.

By closely monitoring key metrics such as click-through rates, conversions, and engagement levels, you'll gain valuable insights that will help you pinpoint areas for improvement.

Alternatives to Facebook for CBD Advertising

While Facebook remains a challenging platform for CBD advertising, there are several effective alternatives available for CBD businesses looking to reach their target audience online.

Programmatic Display Advertising

By leveraging demand-side platforms (DSPs) that allow CBD advertising, businesses can secure ad placements on popular websites like Forbes, Yahoo!, ESPN, and more.

Retargeting is also available, enabling advertisers to reach users who have previously interacted with their website or ads.

Case studies have shown that programmatic display advertising can drive online sales for CBD companies at an average cost per acquisition of $9.

Google Search Advertising

As of January 2023, Google has updated its policies to allow CBD advertising on its Adwords platform in certain regions, reflecting the growing recognition of CBD's potential benefits.

However, strict guidelines remain in place, including requirements for accurate labeling and a ban on promoting CBD for medical purposes.

CBD companies interested in advertising on Google should carefully review the updated policies and consider working with an experienced agency to navigate the complexities of the platform.

Conclusion

The advertising landscape for CBD products on Facebook continues to evolve, presenting both challenges and opportunities for businesses looking to reach their target audience.

By understanding the platform's policies, obtaining necessary certifications, and crafting compliant ads, CBD companies can successfully navigate this complex environment.

Looking to partner with one of the best CBD marketing companies to boost your brand's visibility?

Maaly is your premier cannabis growth partner. By leveraging the expertise and resources of our experienced professionals, CBD businesses can confidently navigate the challenges and seize the opportunities that lie ahead in this exciting and rapidly evolving industry.

CBD Advertising FAQs

Which Platforms Are Open to CBD Advertisements?

CBD products can be promoted through native advertising platforms such as Taboola, Outbrain, Content.ad, and Revcontent. These platforms offer the opportunity to advertise CBD products in spaces where traditional advertising channels might not allow them.

‍We're going to show you how to kill the competition with the best CBD email marketing strategy in 2025! Email marketing for CBD companies is one of the most effective and cost effective ways to promote your business and its products.

In this step-by-step guide, we'll walk you through the essential strategies and tactics to supercharge your CBD email marketing efforts and drive serious results as the CBD industry gets more competitive.

From how to market CBD products via email to leveraging email automation, personalization techniques, and building your CBD email list; we've got you covered to make more revenue with CBD email marketing in 2025!

What Is CBD Email Marketing

Email marketing for CBD companies is especially important due to unique regulations and advertising restrictions that limit traditional channels such as TV, radio, and social media.

One of the biggest advantages of email marketing is that it allows CBD companies to own their marketing audience rather than relying on rented ad spaces.

When your business captures email addresses, you own the audience and their attention. This ownership means that companies are not subject to the changing rules and policies of third-party platforms.

The Most Important Thing: Email Deliverability

If no one sees your emails, it doesn't matter if you have the most beautiful emails in the world - make sure your emails are landing in subscribers' inboxes. How? By making sure your email deliverability is on point.

If your open rates are below 20% there is a very good chance your emails are being sent to the spam box. To ensure this doesn't happen there are a few basics you need to have before you can engage in an effective CBD email marketing strategy.

1. Email authentication records are set (DAMRC, DKIM, and SPF)
2. The sending domain and IPs have been warmed up so you have a high sender reputation
3. You have a dedicated sending domain tied to your brand URL
4. You've cleaned your email list and removed all spam traps
5. All your emails have a 60:40 text-to-image ratio

Choosing the Right Email Marketing Platform

Choosing the right email marketing platform is important for CBD businesses. Consider factors such as platform capabilities, deliverability rates, and compliance with laws and regulations specific to the CBD industry.

When deciding on potential platforms and CBD email marketing service's, look for:

1. Ensure the platform allows CBD-related content and complies with all relevant laws and regulations
2. High deliverability rates are essential to ensure your messages reach subscribers' inboxes
3. Drag-and-drop email builders and customizable templates to create visually appealing campaigns
4. Robust automation tools to send targeted messages based on subscriber behavior and preferences
5. Detailed analytics and reporting to track campaign performance and optimize future strategies
6. Integration with other marketing tools and e-commerce platforms to streamline your workflow
7. Reliable customer support to help navigate any email marketing challenges

How to Evaluate Platform Capabilities and Limitations

1. Research the platform's terms of service and acceptable use policies to confirm they allow cannabis & CBD-related content
2. Request information on deliverability rates and ask for case studies or references from other CBD brands using the platform
3. Test the platform's features with a free trial or demo to ensure it meets your specific needs

Building and Segmenting Your Email List

Great email revenue started with having a targeted email list that is continually growing. To ensure that your campaigns resonate with your audience, focus on organic list-building strategies and segmenting your subscribers based on their interests, preferences, and behaviors and zero party data.

Strategies For Organic List Building

1. Add subscription forms on your website in the form of pop-ups, floating bars, etc.
2. A/B test different offers to see which generates the most leads
3. Create gated content or lead magnets that will appear to targeted consumers in exchange for their email addresses
4. Include a subscription button at the checkout page to attract prospects and customers
5. Share converting landing pages on your social media or website to get their opt-in
6. Offer giveaways where people provide their email addresses in exchange for a chance to win free products
7. Reach out to your existing SMS contacts and request their email addresses

Segmentation for Targeted Campaigns

Sending bulk messages to all subscribers won't yield the best results for your cannabis business. Instead, use email segmentation to send more targeted messages that maximize conversions.

Best Practices for a Healthy and Engaged Subscriber List

1. Set up a Sunset flow to identify inactive subscribers and stop sending them emails
2. Regularly clean your email list by removing undeliverable addresses and inactive subscribers to maintain a high sender reputation.
3. Provide valuable, relevant content that educates and informs your subscribers, not only about your brand, but other topics they may be interested in
4. Personalize your emails with dynamic content and product recommendations based on each subscriber's interests and behavior
5. Offer exclusive promotions, discounts, or early access to new products to reward your most engaged subscribers and encourage loyalty
6. Monitor your email metrics, such as open rates, click-through rates, spam rates, and unsubscribes, to identify areas for improvement and optimize your campaigns

By following these best practices, you can cultivate a loyal and responsive subscriber list that drives long-term success for your CBD email marketing efforts.

Crafting Compelling Email Campaigns

Once you have your segments you can start sending out regular campaign emails to engage your subscribers and drive conversions. Focus on creating targeted, informative, and visually appealing emails that resonate with your audience.

Email Campaigns Valuable for CBD Marketing

1. Welcome emails: Engage new subscribers and make a great first impression with a well-crafted welcome email. We've found these emails have an average open rate of 60%+, making them an excellent opportunity to connect with your audience
2. Educational content: Provide helpful information and industry trends to build credibility and trust with your subscribers. These nurturing emails can be a precursor to sales
3. Promotional emails: Alert your subscribers about special sales, discounts, or new product launches to drive revenue
4. Newsletters: Keep your audience informed and engaged with regular newsletters that include a mix of industry articles, trends, and promotional content
5. Transactional emails: Confirm subscriptions, orders, shipping, and other important information to ensure a smooth customer experience

How To Create Email Campaigns for CBD Brands

Steal our 6-step process used to create CBD email marketing campaigns that increase conversions and push revenue for our clients. With this process, we ideate, create, and send over 1 million emails each month.

Keys to Creating Eye-catching Subject Lines

People need to open and see your email if they're going to click and buy your products. Your email subject line is a very important component of your campaign, as it determines whether your subscribers will open and read your message. To create compelling subject lines.

1. Keep them short, ideally under 50 characters, to ensure they are fully visible on mobile devices
2. Use personalization, such as including the subscriber's name or location, to improve open rates
3. Create a sense of urgency or FOMO by emphasizing limited-availability
4. Use mystery and intrigue to peck the readers' curiosity
5. Test different subject lines to see what works best for your audience

Content Strategies for Educational, Promotional, and Transactional Emails

1. Educational emails: Focus on providing value to your subscribers by sharing industry insights, actionable tips, and relevant blog posts. Establish your brand as an authority in the CBD space
2. Promotional emails: Highlight your best-selling products, offer exclusive discounts, and encourage repeat purchases. Use clear calls-to-action (CTAs) to guide subscribers to your website
3. Transactional emails: Ensure that these emails are clear, concise, and contain all the necessary information. Put the most important details first and use a straightforward design

Remember to keep your email content engaging, timely, and relevant to your audience and your email campaigns will drive more sales for your business.

However, the biggest limiting factor about email campaigns is the manual steps of creating each. What if you could automate sending emails to your audience?

Leveraging Email Automation and Personalization

Creating effective automation email flows, or funnels, is a pivotal step in harnessing the full potential of email marketing for your cannabis or CBD brand. By implementing personalized automation flows, our clients have experienced a 20%-50% increase in sales and save 12-19 hours per week.

Email flows, based on event triggers, have a 152% higher open rate than traditional campaign emails, and are very effective at capturing audience attention and revenueBusinesses utilizing these automation strategies report up to a 50% increase in conversion rates.

Integrating Automated Email Flows

These flows allow you to send targeted, timely messages based on specific event triggers or subscriber actions, ensuring that your audience receives relevant content at the right moment.

To illustrate the impact of automation and personalization in email marketing, let's explore some real-world examples of effective strategies:

Use Personalization to Increase Engagement and Conversions

By tailoring your messages to each subscriber's interests, preferences, data, and behaviors, you can foster stronger connections and encourage your audience to take desired actions.

Here are some ways to incorporate personalization into your CBD email marketing:

1. Segment your email list based on demographics, purchase history, zero-party data, and engagement levels to ensure that each subscriber receives content that aligns with their needs and interests
2. Use dynamic content blocks to display personalized product recommendations, offers, or educational resources based on a subscriber's past interactions with your brand
3. Incorporate personalization fields, such as the subscriber's name or location, to create a more intimate and engaging email experience
4. Leverage behavioral triggers, such as abandoned cart reminders or post-purchase follow-ups, to deliver timely, relevant messages that encourage subscribers to complete desired actions

Analyzing and Optimizing Campaign Performance

Monitoring your key performance indicators (KPIs) is crucial for optimizing your CBD email marketing strategy and improving your practices over time.

Most email marketing platforms offer reporting capabilities and analytics tools to help you track significant email metrics, such as open rates, click-through rates, bounce rates, spam complaints, and unsubscribes.

Understanding Key Email Marketing Metrics

1. Open Rate: This metric helps you determine how successful the subject line of your message was among the audience who saw it in their inboxes. A high open rate indicates an effective subject line sent to the right target audience. Be aware of false opens from Apple's iOS 15 update
2. Click-to-Open Rate (CTOR): CTOR tells you how well the content inside your email message performed with the recipients who opened the message and saw the contents. Use this metric to evaluate the effectiveness of your copy, design, images, call-to-action, and offer
3. Click-Through Rate (CTR): CTR is a metric that tells you how your email marketing campaign performed overall, taking all factors into account, including list segmentation, subject line, content, links, call-to-action, and offer
4. Unsubscribe Rate: While it's better for uninterested subscribers to unsubscribe rather than mark your messages as spam or never open them, high unsubscribe rates indicate that you're not sending the right content to the right audiences
5. SPAM Rate: When your emails are marked as spam they affect your email deliverability and should avoided at all costs. High spam rates indicate your audience does not want to receive your emails

Tools for Monitoring and Analyzing Email Performance

To gain deeper insights into your email campaign performance, consider integrating your email marketing platform with Google Analytics or Maaly Hubb. This will allow you to look more closely at your metrics and reach safer conclusions about what's working and what needs improvement.

Additionally, you can send quick surveys to your audience to collect valuable feedback and create more tailored content. This direct input from your subscribers can help you identify areas for optimization and better understand their preferences and needs.

Iterative Process for Optimizing Future Emails

Once you start recognizing patterns that work and have the data to prove this, stick with them to keep nurturing your audience and increase your sales. Take winning strategies and test angles, copy, creative, segments, timing and other factors to find more winners to build on your success.

By continuously monitoring your email metrics, collecting subscriber feedback, and implementing optimization tactics, you can create an iterative process for improving your CBD email marketing campaigns over time.

This data-driven approach will help you better understand your subscribers' behavior and preferences, allowing you to craft more effective campaigns that drive results for your business.

Integrating CBD Email Marketing with Overall Digital Strategy

Integrating email marketing within a brand's wider digital marketing strategy requires a cohesive approach that aligns with social media, SEO, and content marketing efforts to enhance brand awareness and drive website traffic.

By leveraging the strengths of each channel, CBD brands can create a synergistic effect that amplifies your marketing impact.

Start by improving your keyword strategy to attract the right online traffic to your website. Convert these visitors by capturing high-quality email subscribers who are interested in your brand.

Send email campaigns to share valuable content, such as blog posts, and videos hosted on your website. Have an effective funnel to convert this traffic from email campaigns into customers.

Integrate your email marketing platform with your social media accounts to create re-targeting campaigns on Meta. This same integration can also be used. create lookalike audiences to find new customers.

Additionally, utilize social media to gather insights on audience preferences and tailor your email content accordingly.

Finally, track the performance of all your campaigns through analytics and use this data to refine your overall digital marketing strategy, ensuring each component works harmoniously to boost brand visibility and drive visitors to your website.

Why Email Marketing is Important in the CBD Industry

Reliable Communication: Email provides a dependable way to communicate directly with customers, unlike social media platforms that may shadow-ban or limit cannabis content With regular newsletters, promotional emails, and personalized messages, businesses can keep customers informed and engaged despite advertising restrictions.

Building Relationships: Email marketing is highly effective in building and maintaining customer relationships. By sending targeted emails, companies can cater to the specific needs and preferences of their audience, fostering loyalty and trust. This is particularly important to cannabis and CBD brands when other channels are restricted.

Driving Sales: Well-crafted email campaigns can highlight new products, offer special discounts, and encourage repeat purchases. This direct line to customers can significantly boost a cannabis business's revenue and growth, making email marketing an essential tool for navigating regulatory challenges. Email marketing can be a predictable revenue generator when done correctly.

Navigating The Legal Complexities of CBD Email Marketing

With legal restrictions varying from one location to another, marketers need to grasp these nuances before launching their campaigns ^[7].

Federally in the USA, cannabis remains classified as a Schedule I drug under the Controlled Substances Act which imposes strict advertising limitations nationwide.

In addition to these legal discrepancies between federal and state law comes the Food and Drug Administration (FDA). They've got their own set of guidelines about licensee disclosure requirements, age restriction enforcement, and health risk warnings that need careful attention.

Conclusion

Mastering CBD email marketing in 2024 is a multi-faceted process that requires careful planning, execution, and optimization. By choosing the right platform, building a targeted and segmented email list, crafting compelling campaigns, and leveraging automation and personalization, you can effectively engage your audience and drive significant results for your CBD business.

As you navigate the unique challenges and opportunities of marketing CBD products via email, remember to continually analyze and optimize your campaigns based on key metrics and subscriber feedback to ensure long-term success.

If you're searching for a dependable CBD email marketing agency, seek professional assistance from Maaly. With our expertise and comprehensive services, you can elevate your email marketing efforts and achieve your business goals in the competitive CBD industry.

FAQs

What Are The Key Stages of The Email Marketing Funnel?

The email marketing funnel consists of five critical stages:

1. Awareness: Introducing your brand to potential customers.
2. Consideration: Providing material that makes your audience think about making a purchase.
3. Conversion: Convincing your audience to make a purchase.
4. Loyalty: Encouraging repeat purchases by building a loyal customer base.
5. Advocacy: Inspiring customers to recommend your brand to others.

What is The Three-Step Process in Email Marketing?

The three-step process in email marketing involves:

1. The Announcement Email: Introduce a new product or offer to your audience.
2. The Reminder Email: Remind your audience about the product or offer.‍
3. The 'Last Chance' Email: Alert your audience that the offer is about to expire, encouraging immediate action.